1902
Stylish Palmolive advertising begins, emphasizing ingredient purity and product benefits.

1906
Colgate & Company celebrates its 100th anniversary. Product line includes over 800 different products.

1908
Colgate is incorporated by the five sons of Samuel Colgate.

Ribbon opening added to Colgate tube: “We couldn't improve the product so we improved the tube.”

1911
Colgate distributes two million tubes of toothpaste and toothbrushes to schools, and provides hygienists to demonstrate tooth brushing.

1912
William Mennen introduces the first American shaving cream tube.

1914
Colgate establishes its first international subsidiary in Canada.

1920s
Colgate begins establishing operations in Europe, Asia, Latin America and Africa.

1926
Soap manufacturers Palmolive and Peet merge to become Palmolive-Peet Company.

1928
Colgate merges with Palmolive-Peet to become Colgate-Palmolive-Peet Company.

1930
On March 13, Colgate is first listed on the New York Stock Exchange.

Updated July 2007